Woolet

2,455% Return On Advertising Spend (ROAS) On Facebook Ads

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ABOUT THE CLIENT

Trackable smart wallet backed by 2,627 backers on Kickstarter

Woolet is an experienced producer and one of the leading creator of smart wallets. In a Kickstarter campaign in 2015, it was backed by 2,627 backers, who pledged $332,694 to help bring this project to life. Since then, the company offers a wide range of choices and have been developing new elements of the Woolet ecosystem. From simpler models without electronics to more advanced premium class wallets, which communicate with smartphones. The most recent models have an anti-theft alarm installed in them, this way an alarm goes off immediately someone else carries the wallet. Every piece is hand-crafted and conceals sophisticated electronics under the leather cover.

THE CHALLENGE

Reconnecting with backers and attracting new customers worldwide

After the successful Kickstarter campaign, Woolet has launched an online store. They wanted to reconnect with past backers and attract new customers, while generating the best possible return on ad spend. As a brand new startup company with a limited marketing budget, Woolet certainly had its work cut out for them in terms of generating visibility and brand awareness. So, the team turned to advertising via Facebook. Woolet approached Cloudwise, as an agency specializing in advanced social media performance, with a desire to increase sales and enter new markets.

THE SOLUTION

Woolet uses a Cloudwise funnel to generate consistent sales

Woolet partnered with Cloudwise Agency driving 2,455% return on advertising spend (ROAS) on Facebook Ads.

Products Used

Facebook Dynamic Ads
Custom & Lookalike Audiences
ManyChat Messenger Chatbots
Facebook Lead Ads
Omnisend Marketing Automation
Instagram

Seasonal Success

2,455% Dynamic Ads ROAS
191,905 Post Engagements
1,000+ Assisted Conversions

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